Adviser to the Prime Minister on Commerce, Textile and Investment Abdul Razzaq Dawood said on Friday that e-commerce giant Amazon had added Pakistan to its sellers’ list.
In a tweet announcing the development, he said: “It’s a great achievement for our e-commerce and opens up enormous opportunities for a new generation of young entrepreneurs. We congratulate everyone involved.”
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Countries accepted for seller registration
The trade advisor also shared a message from Vice President of Amazon International Seller Services Eric Broussard that Pakistani entrepreneurs are now eligible to sell on the platform.
“We are committed to working with Pakistan’s dynamic business community, including small and medium-sized salespeople, and connecting them with customers around the world,” he said.
In early May, Dawood said the government had been working with Amazon since last year. “It’s a great opportunity for our youth, SMEs and women entrepreneurs. A major milestone in e-commerce policy has been the teamwork of many people around the world, “he said.
Official sources told Dawn that Amazon’s decision to register Pakistani companies was the result of serious efforts by the Department of Commerce and Pakistani missions in Washington and Los Angeles. A pilot project was started with the help of the Pakistani embassy in Washington.
The sources had said that the main difference, once added to the seller list, would be that Pakistani companies would be able to generate IDs based on their Pakistani data, including Pakistani banks. In addition, small and medium-sized businesses, young and female entrepreneurs would have the opportunity to connect to the global market.
The addition of Amazon Pakistan list of sellers also gives exporters the opportunity to sell their products through the platform. The platform offers Amazon’s 3P model (third party relationship – retailers sell to buyers directly through the marketplace) which serves brand owners, while the 1P model (marketplace acts as a retailer while brand is a wholesale supplier) is for mass producers who want to produce branded items for Amazon.
Some Pakistani companies are already selling on Amazon from their overseas offices, but adding the country to the sellers list increases the opportunities for SMEs. The move is intended to help more businesses and online shoppers gain access to Pakistani brands that can now reach all major markets through Amazon.
Pakistani products for sale on Amazon are primarily textile, sports, leather, and surgical products. Previously, Pakistani companies had to register from offices outside the country or produce goods for other brands available on Amazon.